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Hatchback re-scrolling March new car presents three major trends
In the first half of March, over 10 new car models have already hit the market. As the core of the automotive industry, new cars always attract the most attention and consumer interest. What are the key features of these new vehicles? What do they represent in terms of the broader automotive trend in 2008? Let’s take a closer look at what’s happening in the auto market.
Hatchbacks Make a Comeback
Although hatchbacks initially struggled to gain traction in the Chinese market, their appeal has grown significantly over the years as buyer preferences have evolved to match global standards. Their compact, stylish design and practical functionality have made them increasingly popular. In 2008, hatchbacks remain a major force in the mid-size car segment.
Recently, FAW Mazda introduced the upgraded Mazda3 hatchback in Hangzhou. This model is an original import and marks the first high-end hatchback in the mid-size class in China. Targeting the upper A-class segment priced above RMB 150,000, it fills a gap in the market for high-end hatchbacks. The vehicle comes with a 60,000-kilometer warranty for three years, addressing concerns about after-sales service for imported cars. Local dealers are confident in its potential.
Mini-vehicles also took center stage in the hatchback category. At the Great Wall 4S dealership in Hangzhou, the Great Wall Elf received strong pre-orders. Known for its ability to perform stunts without modifications, the Elf impressed attendees with a series of challenging maneuvers, including high-speed U-turns and drifts. Priced between RMB 439,000 and RMB 539,000, the Elf has become a standout in the A-class segment, bringing fresh energy to the auto market.
The 2008 SPARK Le Chi model also intensified competition in the micro-car sector. SAIC-GM-Wuling has begun distributing this model in Hangzhou. Analysts believe that as micro-car consumption becomes more rational, the improved value-for-money ratio of the SPARK Le Chi will reshape the market dynamics this year. Additionally, Jingyi’s large-reserve fashion model is set to launch next week, joining forces with top performers like Zhang Jie and Xu Fei in the Yangtze River Delta region.
Sports Cars Gain Momentum
With the Olympic Games boosting the sports culture, the automotive market in 2008 saw a surge in sporty designs and SUV popularity. The Corolla Sport Edition from FAW Toyota is a prime example, offering a sportier look and feel compared to standard models. Meanwhile, VIOS targets the “80s†generation with a unique design philosophy that emphasizes youth and style.
SUVs continue to dominate the market, with the 2009 Subaru Forester making a strong impression in Hangzhou. This model now looks more like a pure SUV, featuring updated headlights, grille, and taillights that align with the latest Impreza design. It showcases Subaru's family-oriented identity.
Nissan's Qashqai also caught attention with its stylish design. The 2.0-liter models launched in Hangzhou range from RMB 149,800 to RMB 179,800, while the 1.6-liter version was delayed. The Qashqai integrates design elements from the Micra, 350Z, and Primera, emphasizing a sportier aesthetic.
Commercial Vehicles Enter Zhejiang Market
Zhejiang’s entrepreneurial spirit has boosted demand for commercial vehicles. Last year, Foton Motor brought its top commercial brand to Hangzhou, gaining significant market share. Now, more commercial vehicles are entering the Zhejiang market.
Futian’s MP-X Mengpak diesel model, unveiled in March, offers a Euro III compliant option. With fuel efficiency of just 7 liters per 100 km, it saves up to RMB 20,000 annually in fuel costs. Experts predict that with rising oil prices and changing consumer preferences, diesel MPVs will see significant growth.
Meanwhile, Ruifeng introduced the Xianghe 2.0T, along with other models like the Color Tour 2.4CBR and Shuttle 2.8 Diesel. These models mark a milestone for domestic MPVs, offering a wide range of options to meet the needs of business, tourism, and other sectors.
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3. Widely used in various kind of industries.