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Hatchback re-scrolling March new car presents three major trends
In the first half of March, more than 10 new car models have been launched, capturing the attention of both consumers and industry observers. As the central players in the automotive market, new cars always draw significant interest and are a key focus for market trends. What defines these new models? What is their "core" or main category? And how do they reflect the direction of the auto market in 2008? Let’s take a closer look at the latest developments together.
**Hatchbacks Make a Comeback**
Initially, hatchbacks struggled to gain traction in the Chinese market. However, as consumer preferences evolved over the years, they have gradually aligned with global standards. The compact, stylish designs and practical features of hatchbacks have made them increasingly popular. Recently, hatchbacks have taken up a large share of new vehicle introductions. In 2008, they remain a strong contender in the mid-size car segment.
Last week, the high-end version of the Mazda3 hatchback was introduced in Hangzhou. This model, imported by FAW Mazda, marks the first mid-range luxury hatchback in China. Its launch signifies an upward shift in Mazda3's product line. Targeting the premium A-class segment priced above RMB 150,000, the Mazda3 hatchback fills a gap in the market that previously lacked such models. With a 60,000-kilometer warranty and service support, it addresses concerns about maintenance costs for imported vehicles. Local dealers are optimistic about its potential success.
Meanwhile, mini-vehicles have also taken the lead in the hatchback category. At the Hangzhou Great Wall 4S store, the Great Wall Wizard received strong pre-orders. Known as the “Great Wall Elf,†this car can perform stunts without modifications. During a recent test drive, the unmodified Great Wall Elf successfully executed high-speed driving, reversing, U-turns, and drifts, impressing industry experts. Priced between RMB 439,000 and RMB 53,900, it has become a major player in the A-class segment, injecting fresh energy into the auto market.
The introduction of the 2008 SPARK Le Chi models has intensified competition in the micro-sedan market. These models have already arrived at SAIC-GM-Wuling stores in Hangzhou. Analysts suggest that as micro-car consumption becomes more rational, the improved value-for-money ratio of the SPARK Le Chi will reshape the market dynamics. Additionally, the Jingyi large-reserve fashion model is set to join next week, with the “ultra-fast combination†team Zhang Jie and Xu Fei visiting Shanghai to kick off the Yangtze River Delta launch.
**Sports Cars Continue to Rise**
With the Olympic spirit still alive, the trend of sports-oriented vehicles has only grown stronger in 2008. SUVs and sporty features have become increasingly popular.
FAW Toyota recently launched the Corolla Sport Edition, offering upgraded versions of the GLX-i and GL-i models as GLX-S and GL-S. Both the exterior and interior have been given a sportier look. Meanwhile, the VIOS, which is soon to hit the market, targets the "80s" generation with its "birthless and cool" design philosophy, emphasizing individuality and style.
SUVs and sports elements go hand in hand. This week, the 2009 Subaru Forester, now more like a pure SUV, landed in Hangzhou. It features updated headlights, grille, and taillights, giving it a more modern look similar to the new Impreza. The family identity of Subaru is well represented.
Dongfeng Nissan’s Qashqai has also caught attention with its stylish design. When it was first unveiled, it attracted both media and consumers. The Qashqai’s 2.0-liter series models range from RMB 149,800 to RMB 179,800, while the 1.6-liter version is expected to be released later. The design integrates elements from the Micra, 350Z, and Primera, giving it a more dynamic feel.
**Commercial Vehicles Gain Ground in Zhejiang**
The entrepreneurial spirit in Zhejiang has made commercial vehicles increasingly popular. Last year, Foton Motor, China’s top commercial vehicle brand, brought thousands of people from Beijing to Hangzhou, marking a new phase for commercial vehicles. Now, they are making a stronger push into the Zhejiang market.
At the end of last year, Futian’s drifting performance with Mengpak stunned many. On March 6, the diesel version of the Futian MP-X Mengpak finally arrived in Hangzhou. According to local dealer Hangzhou Huaxin Automobile Sales & Service Co., Ltd., this Euro III diesel MPV fills a gap in the Chinese market. Emphasizing “environmental protection†and “safety,†the car consumes only 7 liters per 100 km. With cheaper diesel fuel, it could save around RMB 20,000 in annual fuel costs. Experts predict that as oil prices rise and consumer attitudes change, diesel vehicles will see significant growth in the MPV market.
Around the same time, Ruifeng Xianghe 2.0T, a new MPV model showcasing the company’s latest R&D achievements, was also unveiled in Hangzhou. Alongside it were two other new power models: Color Tour 2.4CBR and Shuttle 2.8 Diesel. Once these models hit the market, Ruifeng will offer the most comprehensive MPV lineup in China. Their diverse range meets the needs of official, tourism, and business markets, further strengthening their position in the industry.