Inclusion, Communication and Responsibility: Weichai Leads Development with Cultural Fusion

In recent years, Weichai Group led by Tan Xuguang has always adhered to the scientific concept of development, adhering to the cultural concept of “inclusiveness, communication, and responsibility” and established “to take the corporate culture as the leading force, strategically drive, actively integrate, and create features to promote the mother-child company's industrial integration. , enhance the corporate soft power of the corporate culture construction of the overall idea, build a corporate culture system, promote the concept of corporate culture, build a professional team, to achieve a cultural education, strong cultural enterprises, promote industrial integration, boost the transformation of enterprises The escalator ran fast on the escalator.

“In the final analysis, the company is a human organization. In addition to systems and rationality, it is necessary to mobilize people, motivate people, and unite people. Only culture.” Tan Xuguang believes that only those companies that are adept at capturing advanced culture and creating their own unique new culture , can become the leader of the era.

Weichai Group Chairman Tan Xuguang
Weichai Group Chairman Tan Xuguang

At present, the Weichai Group ranks first in the world in the production and sales of high-speed and high-power engines. The company has become the nation's largest general-purpose power provider and has become one of the country’s largest equipment manufacturers.

Looking back at the past, Tan Xuguang believes that all achievements of the company are rooted in the group's new cultural concept of “inclusiveness, communication, and responsibility”. Cultural integration has led the development of the company.

Inclusion: There is tolerance

Inclusiveness is the state of mind and behavior. Use inclusive attitudes to attract others and work together with inclusive behavior.

In recent years, Weichai Group has been in a period of rapid development. Mergers and reorganizations among enterprises are an important means. Practice at home and abroad has proven that the ultimate success of reorganization depends not only on the power of capital, but also that restructuring is not simply a superposition of two or more companies. Driven by capital, the ultimate achievement of the 1+1>2 win-win model is the most important sign of reorganization success.

Since he took control of Weichai in 1998, for more than ten years, Tan Xuguang’s stage has gradually brought together Chongqing Changjiang Engine Plant, Shaanxi Heavy Gas, Fast, Hande Axle, France Baudouin, and Yangzhou Diesel Engine Factory. Enterprises, these companies are like brothers and sisters from all corners of the world, under the influence of the same mission, go hand in hand, not only has achieved the only domestic commercial automobile “golden industrial chain”, but also pushed the company to the world’s equipment manufacturing industry. pole.

“If more than a dozen subsidiaries of the Weichai Group share the same dreams, companies will not only fail to integrate the resources that they originally foreseen and form economies of scale. What's even more frightening is that the company will eventually become a mess.” In early 2005, observers pointed out sharply How easy is integration?

In the face of questions from the outside world, Tan Xuguang was not eager to prove it to the outside world. He believes that the first thing a group company needs more is understanding and tolerance. Under the framework of the group's main culture, through a series of activities and the implementation of various measures, the subsidiary company has carried out a series of corporate cultural construction activities in light of its own reality, forming a coordinated development of the group's main culture and sub-company's subculture and achieving various The "harmony but not the same" of the sub-culture has promoted the development of the Group's various tasks.

Specific to the implementation of the strategy, Weichai Group insisted on the construction of culture first, in order to play a strong appeal and cohesion. On the basis of fully grasping the status quo of corporate culture, focusing on the company's development goals, the company's culture will be integrated and upgraded, and the company will systematically plan its corporate cultural development program for the next period and build a cultural support system that matches the group's strategy. For example, determine the staged goals of the group, subsidiaries, departments, and employees. Through corporate culture construction, on the one hand, the high-quality culture conducive to the realization of the company’s strategic goals is refined, integrated, and institutionalized; on the other hand, it will be linked to the enterprise. The cultural factors that are not suitable for development are corrected and eliminated to form a unified mind. Inclusion in development not only enhances the Group’s core competitiveness, but also enables the corporate culture to serve the organizational strategy and achieve a smooth and efficient corporate vision.

At the same time, Tan Xuguang believes that cultural integration cannot be solely regulated, but that everyone should actively integrate themselves into the big family. In the past two years, Weichai Group has organized a large number of cultural and sports exchange activities, seminars on cultural theory, and seminars on corporate culture, which have made it a theme to strengthen communication and exchange and promote the integration of the Group's culture. The Group fully understands and respects the cultural traditions and emotional factors of all employees and pays attention to the absorption of their excellent cultural content into the new concept system. In recent years, through the opening up of the chairman’s blog, soliciting employee suggestions, holding a labor model deed briefing, and inviting France’s Baudouin’s union leader to visit Weichai, the subsidiary’s communication channels with the Group’s headquarters and frontline staff and leaders, The efficiency of communication has been comprehensively improved. Each branch company and every employee of the Group has participated in the construction of corporate culture voluntarily, and has achieved cultural reconstruction and integration.

At present, whether it is Weichai's passionate culture or Shaanxi Heavy's German culture, Weichai Group has given full play to its greatest value.

Communication: Idea resonance

Communication is the realm and method. Use communication to enhance mutual understanding and use communication to form a unified will. Effective communication is an important guarantee for the coordinated development of the group. This includes communication between companies, between teams, and between employees and employees.

Cultivate a unified language and improve employees' recognition of cultural concepts. Weichai Group, while refining and summarizing the concept of the Group's culture, has also promoted the implementation of the Six Sigma management philosophy throughout the Group as an overall leader in achieving the Group's cultural integration. On the one hand, training of all types of personnel of the Group is organized at different levels to promote and promote the cognitive learning of the Six Sigma concept. On the other hand, using Six Sigma as the unified language of company management requires all units to speed up in accordance with the uniform and standardized promotion mode and progress. Introduce Six Sigma management tools to enable employees to achieve cultural integration through daily work exchanges.

Carry out rich and colorful cultural publicity and research exchange activities to ensure that the corporate culture falls to the ground; effectively use the company’s internal media and build a cultural exchange platform; through the implementation of a series of measures, it further promotes and ensures the integration of the Group’s culture, the Group’s management synergy and culture. Collaboration functions have become increasingly apparent. In 2008, the Weichai Power Enterprise Culture Research Association was established in Beijing and became the first company in the internal combustion engine industry in China to establish this organization. Since the establishment of the research meeting, the company has conducted extensive corporate culture research and exchange activities, organized multi-stage corporate culture site exchanges, symposiums, seminars, special reports on corporate culture, etc., and strengthened internal cultural communication. In addition, the Group held an annual corporate culture on-site exchange meeting to allow all subsidiaries to gather together to discuss their own experience in the construction of corporate culture and a large number of lively cases. This is the importance and concrete practice of the cultural construction of Xuan Guan Group. Provide references, promote opinions and suggestions on promoting cultural integration, and continue to infiltrate the outstanding factors of the group culture in communication.

Through large-scale cultural and sports activities, this open, competitive, cooperative, and communicative carrier has formed a barrier-free and innovative communication culture, namely “internal collaborative culture”, which communicates and exchanges for all subsidiaries of the group. Learning provides an opportunity. After the Beijing Olympics, Weichai Power's second employee sports event hosted by Weichai Power and organized by Shaanxi Heavy-duty Auto was held on October 10, 2008 in Xi'an. The Workers' Games held in Xi’an, an ancient city with thirteen cultural traditions, was of great significance. It provided Weichai subsidiaries with opportunities for mutual communication, exchange, and learning, and became a major display of corporate cultural exchanges. A major review of the construction of spiritual civilization.

“The idea of ​​exchange broadening, communication to generate value, and the sparks that occurred between the Weichai Group and its subsidiaries in a series of exchanges, collisions, and competitions have continuously improved and integrated the Group's new culture.” When it comes to the company’s current cultural atmosphere Tan Xuguang is very satisfied.

Responsibility: Mission first

Responsibility is mind and passion. Weichai Group is concentric and on top of one another, keeping in mind the mission and pursuing the greatest contribution to the revitalization of China's equipment manufacturing industry. We must work together to achieve common development and consciously undertake to build a world-renowned heavy truck, power system and auto parts brand, and build an international group. The company's mission is to make the company a true representative of the Chinese automotive industry and to embark on the world stage.

Different from the restructuring of ordinary state-owned enterprises, the Weichai Group led by Tan Xuguang is formed by several major companies. It is not a simple physical superposition on the scale, but an optimized combination based on the heavy truck industry chain. The pursuit is "1+1. >2" chemical reaction. It is the industrial synergy among the subsidiaries in terms of products, technology, market, talents, etc. that bring about the ultra-fast development of the group.

In order to ensure the industrial cooperation within the group, the Weichai Group adheres to the management and control concepts of “enablement of authority, responsibility, and assessment” as well as governance principles of “strategic unification, resource sharing, and independent operation” to give full play to each company’s The traditional advantages and the synergies between companies create the core competitiveness that Weichai Group cannot replicate.

The principle of strategic unification. Without a unified strategy, there will be no unified execution force and it will be impossible to realize the development goals of the group. Under the guidance of a unified group strategy, the strategy of the group company and the strategy of the subsidiary complement each other and supplement each other, forming a good pattern in which the strategy of the subsidiary follows the strategy of the group and the strategy of the group supports the realization of the subsidiary.

Independent operation principle. Under the guidance of the Group's strategy, each subsidiary company exerts its own advantages and characteristics according to its own situation, and insists on the independent operation of each business segment. Whether it is the heavy truck segment in the group's industrial chain or the engine, gearbox, spark plug business, etc., the evaluation criteria within the company are: First, see whether it ranks first in the domestic industry, and second, look at the leading companies in the world. How far is it? It is not compared with the past, but with competitors. Compared with the most advanced companies in the world, this comparison has the power to promote the rapid and efficient development of the Group.

The principle of resource sharing. After absorbing mergers and reorganizations, the Group has possessed the advantages of China's heavy equipment manufacturing industry and possesses a unique deep-level competitiveness. Weichai Group fully utilized and integrated the resources within the group, achieved resource sharing and complemented each other's advantages, maximized the synergy effect, established a unified competitive advantage, and built up the core competitiveness of the group.

At present, the Weichai Group led by Tan Xuguang is a leader in commercial vehicles and powertrains. Weichai engines, heavy truck trucks in Shaanxi Heavy Industries, Fast Transmission, Hande Axle, and other products within the group have become China's brand-name products. Weichai Group operates assets across eight provinces and cities including Shandong, Shaanxi, Chongqing, Hunan, Jiangsu, Heilongjiang, Shanghai and Hubei, and has established branch offices in the United States, France, and Singapore.

Be tolerant to diversity, tolerance is a virtue. A nation has the general magnanimity of the sea to prosper and prosper; a country with a broad chest can achieve long-term stability. Similarly, a company can only grow stronger and stronger in the increasingly fierce market competition with the courage of "inclusiveness, communication, and responsibility"!

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