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The strong rise of Shaanxi Auto and Futian Auman has changed the original situation of the three pillars.
Stimulated by the sustained macroeconomic conditions in the country, sales of domestic heavy trucks have once again achieved blowouts this year, becoming one of the fastest growing models this year. With the shift in the strength of the company, the original situation of FAW, Dongfeng, and Sinotruk was "changing in three feet". Due to the rapid development of Foton Motors, the original situation of three pillars is shifting to the direction of the top five. Ingeniously, the Steyr platforms are used by China National Heavy Duty Truck, Foton Motors, and Shaanxi Heavy-duty Trucks, which are growing rapidly in the market.
Fukuda, Shaanxi Heavy Duty Prominent
The strong development of heavy trucks is closely related to the domestic macro economy. Statistics show that in the first four months of this year, China's highway cargo turnover was 342.72 billion tons kilometers, an increase of 15.4% year-on-year. At the same time, various constructive vehicles and road transport vehicles in China still maintain a stable growth trend in the current years, and the state will give priority to supporting the construction of new countryside, environmental protection, and the development of the western region, as well as the opening of the domestic financial industry to the outside world. Demand has pulling action.
From January to May of 2007, the cumulative sales volume of heavy trucks was 127,924 vehicles, an increase of 63.66% year-on-year. Under the stimulation of the entire industry, major manufacturers have performed well this year, with the growth of Shaanxi Heavy Duty Truck and Foton Automobile particularly striking. “Shaanxi Automobile and Foton heavy truck market sales have increased by an average of more than 100% year-on-year for 17 consecutive months. If this rate continues, the competitive landscape of China's heavy truck market will change dramatically,†said a senior person in the automotive industry.
In fact, from the perspective of sales volume in the first five months of this year, the gap between Shaanxi Heavy Duty Truck and Foton Motor and the original leaders FAW, Dongfeng, and CNHTC has narrowed to 10,000, and their market share has risen to 10 More than %, after that, the sales volume of the two is only a fraction of the latter three, and the market share is only single digits, while the growth rate of the latter two is much faster than the first three, and this gap continues to narrow.
The heavy-duty heavy-duty truck company of Shaanxi Heavy Duty Truck experienced an ups and downs, and Weichai Power has controlled Shaanxi Auto, enabling Shaanxi Auto to gain rare opportunities for development through the supply chain of Weichai Power and Fast, which continuously exceeds 100. The growth rate of % has created the fastest growing record for the Chinese heavy truck market.
The development of Futian is not always smooth. In 2004, Futian Auman produced and sold more than 40,000 vehicles on the market, achieved a 8.75% heavy truck market share, and ranked 4th in the industry. His main credit was due to excellent marketing. However, due to the instability of product quality control in the process of ultra-high speed development, under the background of shrinking demand in heavy truck market in 2005, sales of Foton products plummeted by 53.15% year-on-year and market share fell to 6.4%. Serious loss. From mid-2006, sales of Foton heavy trucks finally rebounded. At the end of the year, the cumulative sales volume for the year increased by 109.61% year-on-year, and the market share rose to 10.37%. The user's reputation improved greatly. This year, the new Auman ETX products are fully launched on the market. This product is the main model of Beiqi Foton. Auman has formed three series: Auman 9 Series, Auman 6 Series and Raiders, Auman, Auman ETX, Auman ETX Intercontinental. With three different grades, the product covers 3 to 40 tons of traction, dumping, trucks, and special-purpose vehicles. It can fully meet the different needs of domestic and foreign markets, and Foton Heavy Trucks has once again embarked on the fast track.
Dongfeng, FAW difficult to change
Compared with the scenes of Shaanxi Heavy Duty Truck and Futian Auman, the original market leaders FAW and Dongfeng are somewhat eclipsed. Although both sales have continued to grow this year, the growth rate has been much lower, and the market share has been declining.
In the first quarter of 2004, the top 2 players in the heavy truck industry were Dongfeng and Liberation, and their market share reached 64.5%. The total market share of China's heavy trucks and other Steyr product companies is 28.2%, of which only 10.9% of China National Heavy Duty Truck. Quasi-heavy cards were the mainstream product in the large-tonnage market. However, in the first quarter of this year, the market share of Dongfeng and Liberation fell to 38.95%, and the market share of four Steyr enterprises such as China National Heavy Duty Truck increased to 50.94%. The market share of China National Heavy Duty Truck reached 22%, and Sinotruk still achieved significant growth under the original sales base.
Dongfeng and FAW's previous products were mainly heavy trucks (with a total mass of 8 to 14 tons) and lacked real-heavy heavy trucks. Therefore, it was a disadvantage for the market to turn to large horsepower and heavy trucks. But both are, after all, the most powerful heavy-duty truck makers in the world and are slowly transforming. Dongfeng Commercial Vehicle Co., Ltd. launched Tianlong products last year. This year, Liuzhou Automobile launched Balong series, and FAW released J6 products. The competition for heavy trucks is no longer a competition between traditional Steyr products. High-power products have become a key area for heavy truck competition.
FAW launched the Aowei series heavy trucks at a relatively early date. The transformation was relatively successful and thus maintained a better position. However, the advantage of this model in competition with Steyr was not obvious. Only after the J6 products introduced this year were actually on the market, did they have the advantages? May help FAW to reverse the adverse situation; and the introduction of Dongfeng Dragon series is relatively late, the user needs an understanding of the process, the overall sales are temporarily not large, but Tianlong sales this year to achieve doubled growth also greatly enhances the Dongfeng's confidence.
January to May this year, the main heavy truck manufacturers sales table
(Unit: vehicle)
FAW 46882
China National Heavy Duty Truck 42889
Dongfeng 35574
Shaanxi Zhongqi 26183
Foton 24963
Hongyan 11100
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The strong rise of Shaanxi Auto and Foton started the five major battles in heavy truck market