In the Internet's revolution in the automotive industry, Ali stepped in

On the afternoon of December 7, the news of the open cooperation between Alibaba Group and Ford Motor Co., Ltd. swept through the circle of friends of automotive media and science and technology circles. On the second day after the release of this massive information, Gasgoo reporters were invited to interview Hu Xiaoming, CEO of AliOS, and Shi Xuesong, CEO of Zebra Networks, and exchanged views on the Internet's in-depth transformation of the traditional automotive industry.

In three years, SAIC teamed up with Ali to build a car networking project

Three years ago, Ali and SAIC took the initiative to introduce Internet thinking into the automotive industry for the first time. At the beginning of the cooperation, the two parties had some differences in data collection and application, as well as product and operational concepts. In order to ensure the pureness of the services provided by AliOS, Ali and SAIC set up an internet industry fund and established a joint venture with Zebra Networks. .

According to Shi Xuesong, CEO of Zebra Networks, Alibaba's cooperation with SAIC is completely open to each other. At the beginning of product R&D, Zebra Networks used the data of Internet users to collect data on their backgrounds and lifestyles and applied them to cars. Therefore, what is presented to the user at the terminal is a fully digital, comprehensively interconnected service system based on the user's lifestyle habits. In fact, since the birth of the Roewe RX5, the first Internet car of SAIC Motor, its ever-improving sales have also proved the popularity of Internet cars among users.

Nowadays, almost all new models of SAIC Motors Group carry the Zebra Zhixing Interconnect System, and the system has also gone from the 1.0 version to the 2.0 version. As the products are continuously iteratively updated, consumers will also experience a more intelligent and convenient Internet. Car experience. According to Shih, the AlZe's zebra-based ZhiZhi system will be the world's largest OTA over-the-air online upgrade before the Spring Festival this year.

Therefore, in view of the fruitful results of cooperation with SAIC, AliOS and Zebra Networks have begun to open up the automotive industry chain this year to absorb and integrate more traditional auto companies to participate in the revolution of Internet cars.

Ali Insists Ford, Wisdom Cars Project Advances

At the Yunqi Conference held in November, AliOS and Zebra Network announced that they had reached a strategic cooperation with Dongfeng Citroen. Next year, Dongfeng Citroen's first Internet car will be introduced to the market.

This month, Ali re-transmitted heavy news, and it will complete comprehensive strategic cooperation with Ford Motor. It is understood that the scope of this cooperation covers various areas such as Smart Connect Automotive, artificial intelligence, smart mobile travel services, and digital marketing. In the core of the car operating system, AliOS and Zebra intelligent systems will be carried on all models sold by the Ford and Lincoln brand in China, including, for example, Ford’s own brand electric cars produced in China. When talking about this cooperation, senior vice president of Alibaba Group, president of Alibaba Cloud and President of AliOS Hu Xiaoming said proudly: “This is the first time that the global auto giants have used Chinese operating systems, which means that China’s operating software can be used as a standard. The application of the program in the world is currently epoch-making. "

In 2016, since Zebra Zhixing was first launched on the SAIC Roewe RX5 model, this AliOS-based vehicle-based Zhilian system has entered the automotive life of customers by subverting the traditional operating interface and convenient service methods. Today, AliOS's active loading capacity has exceeded Tesla, with a monthly activity rate of 99%, and Wisdom has accumulated a total of 70 billion trajectories. Behind this huge series of data is the consumer's acceptance of the Smart Connect car and its welcome and recognition of AliOS and its Zebra system.

According to data provided by Accenture, by 2020, the total number of vehicles equipped with car networking technology in the world will reach 212 million units, and the penetration rate of Smart Connect vehicles will approach 60%. Therefore, Hu Xiaoming emphasized in the dialogue: "Non-intelligent networked cars will become antiques."

Familiar with the traditional auto manufacturing industry, will cooperate with parts manufacturers in the future

However, what the Internet brings to the car is not subversion. Instead, the car is equipped with brains to better serve users. In this interview, Hu Xiaoming expressed many times his awe of traditional car manufacturers. In cooperation with traditional vehicle companies, although AliOS and Zebra Network have collected a large amount of data based on vehicle operating conditions and user travel, Ali will not apply it to the field of vehicle construction, but on this basis, more Good service for users.

Today, SAIC Motor has proven its popularity and popularity with fresh examples. In the future, AliOS and Zebra Networks will also cooperate with more OEMs. However, for AliOS, its change in the automotive sector not only stays in the vehicle sector. According to Hu Xiaoming, in the near future, it will enter into in-depth cooperation with a number of component manufacturers to help the digitalization and informationization of traditional component companies. The direction is closer.

If the cooperation between Ali and SAIC is the beginning of the Internet's revolution in automotive products, then the cooperation between Ali and Ford is a full-scale penetration of traditional automotive companies through the Internet. In the future, Ali aims at the upstream and downstream systems of the entire automobile, and realizes intelligence and networking.