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After taking up his new position, George will be responsible for advancing the growth strategy of Goodyear Commercial Vehicle's tire business, focusing on the sustainable development of the business, and improving the operational management level.
George joined Goodyear Tire Company in 2001. He is responsible for the development of e-commerce and retail strategies. In 2005, he was appointed as the general manager of the Benelux Economic Union. In 2010, he was appointed as the general manager of Goodrich Dunlop UK and Ireland. 
Goodyear's European business tire business "changing coaching"
Goodyear Tire Company announced that it has appointed George Rietbergen as Vice President of the Commercial Products Business Unit for Europe, the Middle East and Africa. Erich Fric will replace George's position and will take effect on July 1. George previously served as the general manager of Goodyear Dunlop Tyre UK.