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At the beginning of this year, Foton Motor won a good start, with sales exceeding 50,000 units in January, an increase of 274% year-on-year, continuing to play a leading role in the Chinese commercial vehicle industry.
The Chinese auto industry created a new miracle in 2009: the first annual sales of over 10 million cars. As China's auto industry grows bigger, it needs to be stronger, and it needs to have a core capability of independent innovation. A large number of facts tell us that if the Chinese auto industry wants to achieve long-term prosperity and stability, it must rely on independent innovation and develop its own brand. One of the most dazzling enterprises in the 2009 auto brands was Foton Motor: With more than 600,000 vehicles, it has won the No. 1 commercial vehicle in China for the sixth consecutive year and surpassed Mercedes to surpass its position as the world’s No. 1 commercial vehicle sales volume for the first time.
Independent Innovation Creates Core Competence of Enterprises
As the largest commercial vehicle company in China and the second largest in the world, Foton Motors has always regarded independent innovation as the fundamental driving force for the development of its business. To realize the sustainable development of enterprises and create a “100-year Fukudaâ€, the way out lies in innovation. Foton Motor timely locked in the development focus of independent innovation in the automotive frontier technology and leading areas - the development and application of new energy vehicles, and as a business development direction and core strategy.
In July 2003, Foton Motor established a bus company. The passenger car project insisted on developing new energy buses from the beginning. Due to the strategic vision of Foton Motor, it has become the first domestic company to truly realize the commercialization of new energy vehicles.
Foton Motor also made a systematic plan for the future development of new energy vehicle products, established a research center for new energy vehicles, and will launch new energy vehicles such as MPVs and cars.
Take the road of scientific development with connotative growth
In the past, Foton Motor was mainly adept at various ways such as mergers and reorganizations, and achieved high-speed growth through strategic vision and rapid market response. Nowadays, based on the realization of scale advantages, Foton Motor pays more attention to the road of connotative growth, and realizes the scientific development of the enterprise from two aspects of product innovation and management innovation.
Product innovation has always been the core means and driving force for the development of Foton Motor. After 13 years of hard and soft precipitation and accumulation, Foton Motor set up a product R&D management system that is based on the headquarters and is jointly developed globally. It has formed a world-class returnee expert and academic leader who can adapt to global development requirements. A team of more than 3,000 R&D engineers has formed a product research and development capability that meets the domestic first-class and near-world level. In 2009, Foton Motor invested nearly RMB 2 billion in R&D. Based on the improvement of research and development capabilities, Foton Motor continuously adjusts its product structure and continuously researches and develops new products, resulting in a significant increase in product technology content and added value.
"Chain Innovation" Seeks Globalization of the Corporation
Although they have achieved outstanding performance in the country, Futian people are not satisfied with this. As an independent brand, in order to achieve its own globalization goal, Foton Motor put forward the concept of “chain innovation†on the basis of independent innovation and carried out extensive cooperation with the international auto giants.
In March 2008, Foton Motor first established Beijing Foton Cummins Engine Co., Ltd. with a joint venture with Cummins Inc., the world's largest independent engine company.
In January 2009, Foton Motor and Daimler jointly signed the "Commercial Vehicle Cooperation Agreement." According to the cooperation agreement, Daimler AG and Foton Motor will establish a 50:50 medium-duty-card joint venture in China to produce Futian Auman brand heavy trucks and Daimler heavy truck engines.
It can be said that both the joint venture with Cummins and the joint venture with Daimler are all landmark events for the Chinese commercial vehicle industry. However, for Foton Motor, this is not the end, because the purpose of Foton Motor's "introduction" is to better "go out."
Foton Motor's overseas expansion has spread to nearly 80 countries and regions around the world. In the future, Foton Motor will establish more wholly-owned factories and business units in foreign strategic markets.
China's Futian Steps to the World Fukuda
Zhao Jingguang, deputy secretary of the Party Committee of Foton Motor, a spokesperson for the press conference and general secretary of the Beijing New Energy Automobile Industry Alliance, said: “Fukuda needs to take advantage of the rapid development of China’s economy and auto industry to enter the first echelon of the Chinese automobile industry and build its ability to operate globally. Completing the leap from local brands to international brands, Foton Motor has formulated a detailed five-year plan and ten-year vision.The five-year plan is the 'Fukuda Automobile Twelfth Five-year Plan' and the ten-year vision plan is 'Fukuda Motor'. 2020'."
In the “12th Five-Year Planâ€, Foton Motors will construct five key projects in Beijing: Miyun Multi-Function Vehicle Factory, Huairou Auman GTL New Energy-saving Heavy Truck Factory, Heavy Machinery Plant, GDI Gasoline Engine Plant and Global Business Headquarters. .
With the start of construction of the five key projects, the domestic production and sales volume of Foton Motor will reach 1 million during the “12th Five-Year Plan†period. The overall level of workmanship, process design, workshop management, quality control and other aspects of Foton Motor will be significantly improved, and it can be higher than the international advanced level test. Foton Motor will accelerate its journey to develop into a global market with Beijing as its center, which will truly rank among the top ranks of international commercial vehicle giants and occupy a place in the development pattern of commercial vehicle companies worldwide.
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Foton Motor: Leading China's Commercial Vehicles to the World