Central air-conditioning increased domestic brands more prominent

In 2010, China’s economy started well, foreign trade accelerated, domestic industrial production grew rapidly, consumption increased rapidly, growth in fixed asset investment fell, consumer prices remained stable, and monetary and credit regulation had achieved initial success, and economic recovery had become stronger. Driven by strong domestic demand, the economic growth rate was noticeably accelerating. According to statistics from relevant authorities, GDP in the first quarter increased by 11.9%, which was 5.7 percentage points higher than the lowest point since the financial crisis (Q1 2009) and 1.2% higher than the previous quarter. Percentage point, 3.2 percentage points faster than in the whole year of 2009. Among them, the growth rate of industrial production has also been rapidly increased. In the first quarter, the industrial added value above designated size increased by 19.6% year-on-year, 14.5 and 1.6 percentage points higher than the same period of last year and the previous quarter respectively. The nominal growth rate of consumption has also remained stable. Total retail sales of consumer goods have risen by 17.9% in nominal terms, an increase of 1.3 percentage points from the previous quarter and an increase of 2.9 percentage points from the same period of last year.

After the Refrigeration Express reporter visited and found out that for the central air-conditioning market, there are many variables that can affect the market, such as the macro environment, national policies, economic trends, changes in demand, technological innovation, energy conservation and environmental protection, new materials applications, etc., so in 2010 The good start of the macro economy in the first quarter stimulated the development of various companies in the industry to varying degrees. In addition, when the country “fixes the adjustment” to the economy in 2010, it emphasizes the need to implement it in eight areas: to promote stable and rapid economic development; to promote the optimization and upgrading of industries and the development of strategic emerging industries; to focus on energy conservation and emission reduction. Climate change work. Although these stimulus policies do not directly address the central air-conditioning industry, no matter which industry needs the construction of basic investment, as long as the policies are implemented, it will surely promote the development of these industries.

According to statistics from the large air-conditioning and refrigeration market, the market capacity of central air-conditioning in the first quarter of 2010 has grown to over 7.5 billion yuan, an increase of nearly 14% from the first quarter of 2009. Because in 2009 the government introduced a 4 trillion yuan investment plan, many of which involve central air-conditioning, but the specific purchase and installation will not wait until the project is implemented to a certain stage, these projects are still out of the civil phase, so this delay Post-development will gradually increase the number of projects in the central air-conditioning industry starting from 2010, and new infrastructure projects such as airports, railways, and nuclear power are also emerging everywhere. In addition, the country also proposed to expand the regional economy and focus on strengthening the development of small and medium-sized cities and small towns. Therefore, as urban residents increase their living environment, the household central air-conditioning market that meets such consumer demand has grown rapidly. At the same time, the increase in commercial facilities brought about by the construction of small and medium-sized towns will also bring unprecedented opportunities for commercial central air-conditioning. In addition, the implementation of the overall national strategy for regional development will bring tremendous opportunities for the development of the western, northeast and central regions. The total central air-conditioning market in these regions will be further enhanced. The emergence of these favorable factors all constitute support for the growth of demand for central air-conditioning.

From the market survey, the major brands of central air-conditioning have achieved different growth rates in the first quarter of 2010. Among them, the domestic brands have performed particularly well, with the year-on-year growth rate exceeding 20%. This is mainly due to the multi-connections. Home-type central air conditioners represented by ductworks have been in a period of rapid growth in recent years, and are in a different position from the Japanese brands' leading positions. Because sales channels and home air conditioners have many overlaps and technical thresholds are relatively low, In the area of ​​unit machines (air duct machine, ceiling machine), the "home appliances department" represented by Gree, Midea and Haier can occupy an absolute dominant position. However, even so, domestic brands can not shake the position of Daikin for a time. Although the current domestic brand camp has a rapid growth rate and has the advantage of cost-effectiveness and service, compared to home air conditioners, the central air-conditioning has a high technological content and is high-end. Consumer goods, consumers who buy central air-conditioning are more concerned about brands and technologies, and in the field of central air-conditioning, Daikin and other foreign-funded enterprises have great advantages from brands, technologies, and consumption concepts. In addition, the sales growth of the four major foreign brands, represented by centrifuges and screw machines, was mainly due to the 4 trillion yuan of state investment in 2009. These funds are basically invested in large-scale infrastructure projects. The development of chillers has a very good role in promoting. However, due to the different positions of various industries in the overall economic structure, the intensity and manner of stimulation of the beneficiary policies are different, so the sequence and degree of recovery are also different, involving multiple connections and winds in residential, office, entertainment and other places. The small central air-conditioning market such as pipe machines recovered relatively quickly, while the large central air-conditioning products market involving major projects such as nuclear power, airports, and subways recovered relatively late.