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According to the China Association of Automobile Manufacturers' report on the main economic indicators of 12,703 large-scale enterprises in the national automotive industry, from January to August 2013, the main economic indicators of the automotive industry have maintained steady growth. The main business revenue increased by 15% year-on-year, and the profit amounted to 20.4%, which is also much higher than the increase in 2012. The rapid development momentum of the automotive industry has stimulated the formation of peripheral industries, and auto parts and components are among the most significant areas of development. The auto parts market has gradually formed an independent business system, which is an indispensable part of auto products. In recent years, auto parts products have been increasingly valued by businesses and consumers.
The traditional auto parts market is mainly based on physical operations, such as large auto parts cities or bazaars, as well as 4S dealerships of various brands.
The reporter visited some of the more concentrated areas in Hangzhou, such as Hangzhou Motor City, which is the largest and most comprehensive automobile trading market in Zhejiang. The 350-mu area covers 156 well-known automobile brands at home and abroad. The consumers who come here are not only buying brand cars, but also many are buying auto parts products. Because there are many brands, consumers have little knowledge of auto parts products, so this directly leads to consumers shopping for auto parts products, visiting a shop in the east and visiting a shop in the west. Unless it is those customers who have a strong desire to buy, look for a shop for a long time, otherwise go to a place and browse the products of several stores.
The centralization of the auto parts market has made competition increasingly fierce, and profits will increase with the increase in passenger traffic. However, in Hangzhou, an area with a high cost of land, the mall's shop rent really puts pressure on businesses. Most businesses have to increase product prices to ensure profitable space. The price must not be too high, otherwise consumers cannot afford it. At the same time, sales, services and other aspects of the store must keep up, and the meticulous marketing struggle is gradually spreading.
E-commerce set off a new direction for China's auto parts industry
How to alleviate this increasingly fierce fighting problem? Over the past few years, the development and application of the Internet have penetrated into all walks of life and opened up a new channel for it. “Advantages of trans-regional, high-effectiveness and massive information can help companies find new economic growth points in the new e-commerce market, thus solving the problem of diminishing sales volume brought about by offline market competition. China's auto parts industry has also been unwilling to lag behind in recent years. Many enterprises have settled in the Internet one after another, setting off a new direction for e-commerce in China's auto parts industry.
According to a statistical report, the top ten Chinese auto parts companies in the top 10 auto parts sales in China's auto parts industry in 2012 have an annual sales of more than 100 million yuan, compared with the auto parts companies in China. , about 15% higher. This data shows that: e-commerce platform has become China's auto parts industry to achieve economic growth, the main way.
E-commerce or will lead the new direction of the future auto parts market