Demand for tractors for agricultural machinery products is still high

The next 10-20 years is an important period for China's agricultural modernization. The development of agricultural machinery will further accelerate and the rise of financial leasing will provide a vast market space for tractor manufacturing companies.

Since 2010, the country has further increased the subsidies for the purchase of agricultural machinery. The annual central government subsidy funds reached 15.5 billion yuan. In 2011, the subsidy funds continued to grow to 17.5 billion yuan. The subsidies for agricultural machinery greatly stimulated the agricultural machinery market, and it also made the main tractor market for agricultural machinery hot. At the same time, due to the decline in steel prices, and the increase in corporate sales, especially the increase in large and medium-sized tractors, the efficiency of the tractor industry has improved.

In 2010, China's tractor market was operating steadily and presented many new features. The total industrial output value and sales revenue reached 34.813 billion yuan and 40.023 billion yuan respectively. At the same time, the value of export delivery continued to maintain a strong growth momentum, and domestic market demand for large and medium-sized companies dragged on. However, the rate of increase slowed down, and demand continued to expand in the direction of big power. The market for small delays continued to climb at a double-digit rate. . The efficiency of the enterprise has been operating well and the price has been stable. The export market has rebounded strongly.

On the other hand, market demand in various regions is uneven, brand competition is becoming increasingly fierce, and market concentration is further enhanced. However, compared with the developed countries and regions such as Europe and the United States, the level of demand saturation is far from reached. In addition, the backwardness of product structure performance is a common problem in China's tractor products, and the technical level has yet to be improved. At the same time, the chaotic order in the market and the quality problems caused by disorderly competition in enterprises should also receive attention.