Construction machinery seeks "non-mainstream" to advance into the mine field

At present, the sales volume of construction machinery products has become an indisputable fact. On the one hand, it is closely related to the continuous deterioration of the international economic environment. On the other hand, it is the negative impact of the sluggish domestic projects. How to find new ways and seek ways out under the dual pressure has become a heavy topic for the construction machinery industry. The reporter of the China Construction Machinery Business Network found that when the mainstream products suffered a downturn, the “non-mainstream” mining machinery presented a favorable situation. Therefore, the areas related to minerals have now become new targets for construction machinery.

Start-up projects have reduced the market downturn and made people worry. There are two classic dialogues in Wim Wenders' masterpiece "Paris, Texas" -

"I thought you were afraid to fly."

"I'm not afraid of flying. I'm just afraid of falling."

Inadvertently, this dialogue became a true portrayal of China's construction machinery industry.

Start-up projects sharply reduce market downturn

At present, the new projects in our country are very limited. The stock projects are subject to the constraints of funds. Companies generally reflect that market demand has entered the off-season. In fact, with the construction projects starting one after another, March to April each year should be the sales season for construction machinery. However, the actual situation is that in March this year, the sales of some engineering machinery varieties have rebounded, but there has been no concentrated release of downstream demand. According to the latest sales data released in May, the construction machinery industry showed a deceleration from the previous month and the same period of last year.

According to statistics, the poor funding chain of the project has already impacted dealers. Taking a domestic crane brand dealer in Shanxi Province as an example, the increase in sales in April and May was mainly driven by the promotion policy, and real demand did not increase.

For many years, the real estate market has always been the “main battlefield” for construction machinery products, and its demand can even account for 30%-40% of the annual sales of products, including the pulling of tower cranes, concrete EQUIPMENT, earth and stone machinery, and pile-driving machinery. The effect is particularly significant.

However, according to the reporter from the China Construction Machinery Business Network, in the past year, China's real estate development investment and real estate boom have dropped significantly. The year-on-year growth rate of real estate development investment in China has dropped from 34.6% in the first five months of last year to 18.5% in the first five months of this year. The real estate development index has dropped from 103.2 in May last year to 94.9 in May of this year. Statistics show that in the first five months of this year, the area of ​​newly-started housing in China's real estate development enterprises fell by 4.3% year-on-year, a decrease of 0.1 percentage points over the previous four months; land purchase area fell by 18.7%, a decrease of 0.6 percentage points; the area of ​​commercial housing sales fell 12.4%, a decrease of 1 percentage point.

In the past few years, the booming real estate industry has made great contributions to the rapid growth of the construction machinery industry. With the continuous regulation of the real estate industry in the country, sales of construction machinery products have been greatly affected. The main products of construction machinery such as excavators, loaders, and concrete machinery, which have been “floating up and down” on the real estate construction site, have encountered “selling in the winter”. Have to see the scene again.

Minerals have the natural resources of the market to become the "savior"

When the project construction continues to decline, natural resources with abundant reserves become the “savior” of the construction machinery industry.

China's rich mineral resources Take Yunnan Province as an example. Currently, 142 kinds of minerals have been discovered and 92 kinds of minerals have been discovered. Among them, 25 of them are in the top three in the country, and 54 are in the top ten. Yunnan has reserves of 23.9 billion tons of coal reserves and more than 70 billion tons of long-term reserves. A batch of mining development bases such as the exploration and development of copper mines in Shangri-La County, the development of gold mines in Heqing County and the development of tungsten mines in Malipo County were newly formed.

In recent years, the state has issued a series of policies to encourage the development and construction of the western region. China Construction Machinery Business Network reporter learned that this year's Xinjiang geological exploration fund will invest about 856 million yuan, the implementation of 36 coal exploration projects, including 24 new projects this year, the new project exploration area of ​​a total area of ​​19,800 square kilometers.

The construction of mineral projects requires the assistance and promotion of construction machinery products. The mineral projects have been strongly supported by the government and will surely cause an upsurge in the progress of construction machinery into the mine field. A reporter from the China Construction Machinery Business Network found that sales of mining machinery continued to climb while sales of construction machinery products generally declined. From January to April 2012, among various products in the heavy mining industry, metal rolling equipment, mining equipment, and metal smelting equipment grew at a faster rate. In April, the growth rate of mining equipment was the highest, an increase of 30.08 year-on-year. Percentage. From January to April 2012, the output growth of mine-specific equipment, metal smelting equipment, cranes, conveying machinery (conveyors and hoists), and metal rolling equipment performed well.

When the construction machinery companies realized that the mining sector was about to become a new hot area, a new wave of trends was formed - a move to the mine field.

Big market new starting point Mining machinery has a bright future

As the pillar industry of the national economy, the mining machinery industry plays an important role in China's economic construction and social development. In mining, energy, transportation construction, and industrial raw material production industries, mining machinery, as construction and mining equipment and raw material deep processing equipment, continuously supplies a large amount of basic industrial products and energy to all walks of life, which greatly protects the national economy. The rapid development of health.

We know that internationally renowned mining machinery companies include Caterpillar, Atlas Copco, Sandvik, Komatsu, Terex, etc. For a long time in the past, these foreign companies have been enjoying The mining machinery feast, nowadays, with the rise of China's construction machinery, the Chinese mining industry has begun to appear in the field of mining machinery. Shanghai Shibang Machinery, Zhengzhou Yifan Machinery, Liming Heavy Industry Science and Technology, North Shares, and Zhengzhou Xinhai have all become industry stars. At the same time, Xugong, Liugong and other veteran construction machinery companies have also focused their attention on this industry, increase research and development efforts, open up the mine field, mining machinery new products continue to emerge.

On March 12, 2012, “Technology Pioneered Quality Success” - 2012 XCMG Mine Loader Conference was held in Zunhua, Tangshan. Three products including XCMG ZL50G, LW500KL, and LW600K mine loaders were launched. .

On May 16th, Liugong held a large-scale mining equipment promotion conference with the theme of “the country’s highest mine of mines” in the newly completed factory area of ​​Shougang Heavy-duty Truck in Qian’an, Hebei.

On June 5th, CNHTC completed trial production of its product trials in the process design department of China National Heavy Duty Truck Technology Center.

On June 5th, the WK-75 mining excavator was formally rolled off at Taiyuan Heavy Machinery Group Co., Ltd. This is the world's first mining excavator with the most advanced technical performance parameters, the largest working size, and the highest production capacity.

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Although the current mining machinery industry in China's construction machinery industry can not be regarded as the mainstream, but it is this "non-mainstream" market, so that more people in the industry saw the hope of survival. In the development direction of China's construction machinery, we can also find that the potential of this “non-mainstream” market is immense. The China Construction Machinery Business Network reporter predicts that the future of mining machinery will surely have a big move.