Triangle Tire Global Brand Summit Held in Weihai

Triangle Tire Global Brand Summit Conference Site

Deputy Minister of the Ministry of Chemical Industry, former Director of the Petrochemical Industry Bureau, former President of the China Petroleum and Chemical Industry Federation Li Yongwu, Chairman of the China Rubber Industry Association Deng Yaxi, Vice Mayor of the Weihai Municipal People's Government Zhang Wei, CNHTC Group Corporation Deputy General Manager Tong Jingen, deputy general manager of Russia's Beigang Group, Errigal, and Wang Lianzhi, president of Anxin Securities, addressed the conference. Experts and scholars from Tsinghua University, Beijing University of Chemical Technology, and Jilin University separately dealt with smart tires, new manufacturing, and rubber. New materials and tire virtual simulations were exchanged to show the latest scientific and technological achievements in the above fields. More than 500 Chinese and foreign guests and more than 40 media from more than 100 countries and regions attended the event.

At the meeting, participants also witnessed the signing of the "Strategic Cooperation Agreement" between Triangle Tire Co., Ltd. and China Export-Import Bank of Shandong Branch. According to the agreement, China Export-Import Bank will, within the scope of the policy, give priority to the provision of credit support, information consultation, and trade finance services for Delta's foreign economic and technical cooperation and promotion of a global brand strategy, which fully demonstrates that the Export-Import Bank supports the real economy and brand. Strategic vision and practical actions for economic development.

After more than 40 years of rapid development and constant rebirth, under the leadership of Chairman Ding Yuhua, Triangle Tire has now become a leader in China's tire manufacturing industry. The product market covers more than 180 countries and regions in the world. Top 15.

On September 9, 2016, Triangle Tire Co., Ltd. was listed on the Shanghai Stock Exchange, and achieved a high degree of integration of industrial capital and financial capital. Recently, Triangle Tire was selected into the constituent stock of the MSCI China A-Share Index and formally transferred to the SSE 180, CSI 300, and other index constituent stocks and the Shanghai Stock Exchange List, reflecting the capital market's full recognition of the value of the internal brand of the Delta Tire.

At this summit, the participating guests discussed the importance of brand building for manufacturing enterprises to achieve leap-forward development from all aspects and dimensions. They believe that in order for Chinese tire companies to fully go global, gain respect, and enhance global business value, they must build and enrich brand connotation in all aspects like triangular tires, and establish a new brand of “green, safe, high-end, and personalization”. Image.

Chairman Ding Yuhua delivered a speech at the summit entitled “Keeping Aware, Taking the Road of Global Brands with Triangle Tires”. He said that for more than 40 years, Triangle tires have always focused on the tire industry, adhered to innovation-driven, cultural leadership, and now has entered the "deep sea" field of economic globalization, building a global brand, is a triangular tire better, faster and more The foundation of healthy development is also a fundamental development path. It is necessary to have the will and perseverance of the "West Heaven to learn the Scriptures" and to learn from the market in order to succeed.

“In the face of the new situation in which new technologies, new products and new formats continue to emerge, and the new opportunities of digitalization, intelligence, networking and manufacturing, Delta Tire has always maintained a strong strategic determination, driven by innovation, and led by culture. Step by step to stabilize and take the road to global brand development,” said Ding Yuhua.

According to reports, around the creation of a global brand, Triangle tires will provide high-quality products and services to consumers around the world through the construction of a technological innovation system, the construction of new manufacturing models, and the construction of a global marketing system. In recent years, the company has implemented a full range of transformation and upgrades in manufacturing, marketing, scientific research, and management, and has pushed forward “green manufacturing, intelligent manufacturing, and high-end manufacturing”, accelerated the promotion of international status, and adjusted its market structure and product structure, as well as global branding. On the other hand, new progress has been made.

Conference product display area

As early as many years ago, Delta Tire began to deepen the integration of informatization and automation, promote the construction of enterprise transformation and upgrading projects, and once again take the lead in the industry. In September 2015, its high-performance commercial vehicle tire smart factory project was formally put into operation; on February 19, 2016, Asia's first-class intelligent high-end passenger tire production base, which was built with triangular tires, was put into production.

The company's total investment of more than 6 billion yuan to build a smart passenger tire production base, in full accordance with the Industry 4.0 model design and construction, using robotics, big data technology, industrial cloud technology, from raw materials into the factory, to the finished product out The libraries have been highly automated and informatized, and they have achieved leapfrog improvements in terms of production efficiency, manufacturing precision, product quality, and environmental quality.

Triangular tires adhere to brand development and science and technology development. The state-level technical R&D centers, national engineering laboratories, and state-level industrial design centers approved and approved by the state are the core of investment and construction development and the development of science and technology, and overseas. The first American Akron R&D center was established, and a global scientific and technological innovation team was established to use technological innovation resources. Triangle has been the main responsibility unit for the China Tire Industry Technology Innovation Strategic Alliance for five consecutive years.

Up to now, the company has obtained 397 patents, including 63 invention patents and 25 international patents. It has participated in and presided over the formulation of more than 100 national and industrial standards, participated in the formulation of 7 international standards, presided over 1, and participated in UN vehicles for 11 times. Regulatory Standards Forum Meeting. A total of 1 state-level science and technology awards, 8 provincial and ministerial level science and technology awards. Among them, the “Giant Engineering Radial Tire Complete Production Technology and Equipment Development” project achieved breakthroughs in product design, process equipment development, and many other innovation breakthroughs. It won the first prize of the National Science and Technology Progress Award, “Research and Development of Continuous-Automatic Low-Temperature Mixing Technology for Open-Type Milling”. Project, won the first prize of scientific and technological progress in China's petrochemical industry in 2010.

Since the 90s of last century, Triangle has positioned its own development in the global market, sticking to the road of "dancing with the global economy and making brands go global," and more than 55% of its products are sold in the global market. In recent years, Triangle tires have accelerated the development of overseas marketing and service teams. At present, regional agencies have been established in the United States, Europe, Central and South America, Russia, India, Australia and New Zealand, Central and South America, and Southeast Asia. At this meeting, the main members of Delta's overseas marketing team all appeared.

Triangle tire overseas major regional marketing team

Ding Yuhua said, “Our goal is to speed up the layout and establish a 'door-to-door, household-to-house, face-to-face' service model based on actively supporting the development of the global market network to form a stable triangle of quality, market and service.” "With the "starry sky" strategic layout, we will go deeper into the global market and provide consumers with better services."

It is understood that after years of development, the Chinese tire industry has formed a relatively complete industrial system. China has become the world’s largest tire producer and consumer, but the domestic tire industry still has excess capacity and weak independent innovation capabilities. The status of the brand is not strong. Guests at the meeting believed that it is of great practical significance to deeply discuss such issues as the brand strategy, brand awareness, and brand science and technology content of manufacturing companies.

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