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The recent signs of recovery in the cold chain equipment industry are obvious. In the second half of 2013, the industrial order warmed up significantly. Since August, small refrigeration equipment has been conducted to large refrigeration equipment. The industry believes that this recovery will continue in 2014. At present, China's GDP maintains a relatively high annual growth, per capita income rises rapidly, urbanization rate is in the range of 50% to 60%, cold chain food demand is rapidly released, relevant policies and regulations of the cold chain industry are introduced, industry standardization and development, etc. It shows that the cold chain industry has entered a period of rapid development.
The main driving factors for the rapid development of cold chain equipment are that the new policies such as the No. 1 document of the Central Government and the New Zealand Farmers' Agriculture have accelerated the development of cold chain of agricultural products; the new version of the GSP that has been implemented is expected to add 7 billion yuan to the cold chain technical equipment market. Cold storage electricity concessions, drastically reduce cold storage operating costs, improve profitability; 2014 can be regarded as the first year of cold-chain fresh logistics, including many companies including Tmall into the fresh cold chain delivery market.
However, enterprises need to continue to standardize the market in order to stand out in the competition. Refrigeration equipment covers a very wide range, and some markets are better, but others are not very good, such as the problem of standardization. There is an urgent need to address market issues and product quality issues by setting standards. According to briefings, at present, the China Refrigeration Institute is developing standards related to cold chain from the technical level and operational level. Both of these standards will be divided into two aspects of freezing and refrigeration. These four standards will cover a large number of cold chain related standards and systematically comb them. In this way, the problem of sporadic distribution of the original standard in various industries and fields can be solved.
In the face of good development prospects, refrigeration equipment must grasp quasi-opportunities, continuously regulate the market, create a harmonious environment for the development of the industry, and promote the long-term development of the refrigeration equipment industry.
The development of the refrigeration equipment industry needs to be based on a harmonious environment
With the rapid development of the cold chain industry, the market for refrigeration equipment is also greatly opened. The prospects worth looking forward to bring great opportunities, but at the same time refrigeration equipment companies are also facing challenges: in the face of rapid expansion of the market, how companies stand out in the forest of the company?
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