Tyrema and other retarder companies aim at the bus market

At the 7th Beijing International Bus and Parts Exhibition held at the Beijing Exhibition Hall, the performance of the two retarder companies, Tellomar and Tega, attracted attention.

Affected by the international financial crisis, the domestic passenger car market has fallen into a depression, and the bus market closely related to the interests of the people has become a hot spot for passenger car companies and related parts and components companies this year because they can enjoy special policy support. “From the current situation, the market for passenger cars and passenger cars this year is not optimistic. The bus market is relatively stable. Since the second half of last year, the sales of retarder products for buses have been in various market segments of our company. The total sales volume of products accounted for half of the total. The company attaches great importance to this year's Beijing International Bus and Parts Fair, and has specially brought a variety of new retarder products to the exhibition.” Tai Lema Automotive Braking System (Shanghai) Co., Ltd. A customer service manager told reporters.

The same idea as Tai Lema also includes Shenzhen Tejia. As the only domestic manufacturer of parts and components in Hall 1, Teljia has exhibited a variety of retarder products with independent intellectual property rights and was first shown in public. Tai Lema is less than two meters away from the Teljia stand, but due to the same target market and products have their own advantages, Hall 1 has actually become the stage for the two parties to stage a "fight."

Taylor: The pressure of former bosses has doubled

In 1965, the French company Tellomar developed the first eddy current retarder, after which the company has been dominating the global retarder market. “In the retarder field, TaylorMall’s products should still have a strong competitive advantage,” said a person from Tellus Automotive Braking Systems (Shanghai) Co., Ltd., told reporters.

In 1996, Talmer tested passenger cars with Mercedes-Benz, Volvo and other international brands in the Chinese market. At that time, the retarder market was not big, but it was basically the world of Tellomar. “At the beginning, our market share in China's retarder market was close to 90%, with almost no competitors. Afterwards, China’s commercial vehicle market rose rapidly and retarder products were increasingly valued by commercial vehicle manufacturers, especially passenger car manufacturers. Some domestic companies in China have also begun to set foot in this field and seek business opportunities. Shenzhen Terga has been entering the retarder market since then,” the source said.

At the Beijing International Bus and Parts Expo, Talmar occupied the No. 1 position in Hall 1 and the slogan “The world’s first eddy current retarder brand” was extremely eye-catching above the booth. “At present, there are nearly 40 domestic manufacturers of retarders, and Taylor's market share in eddy current retarders has also dropped from the original 90% to the present 50%. The sudden global financial crisis has slowed down the domestic market. The competition in the equipment market has intensified, so for this auto show, we have brought a full range of eddy current retarders for passenger cars, hoping to further open the market. However, we found that our competitors are also prepared for this time.” A customer service manager at Lema talked and looked at the Telga booth not far behind.

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