·PSA supports DS brand development and hopes to win Audi success

According to foreign media inautonews reports, PSA Group hopes that its DS brand can grow and achieve success like Audi.
As a luxury brand under Volkswagen, Audi has developed rapidly in recent years, and its performance in 2014 has accounted for 17% of the total performance of the Volkswagen Group. The PSA Group also hopes that its DS brand will grow and develop as soon as possible. The PSA Group adopted DS as a separate brand in June last year and developed a detailed development plan for it. DS will launch its own products for all types of luxury models. Although the DS brand's performance in 2014 only accounted for 4% of the PSA Group's total performance, the PSA Group hopes its performance can be increased to about 15% of the PSA Group's annual profit.
In order to achieve this goal, PSA Group hopes to develop a broader overseas market for DS, especially in China and North America. The PSA Group believes that China will become the largest market for DS. DS has already launched DS3 and other models in China, and plans to introduce more new models in the future to increase its performance in the Chinese market.

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