Malicious competition on low-end machine tools threatens the development of the industry

The machine tool industry is a very important industry in China's industrial industry, and the country attaches great importance to the machine tool industry. However, China's machine tool industry started late and technology is lagging behind. Many high-end machine tools rely on imports. Chinese domestic machine tools are generally based on the low-end. However, as the situation in the machine tool industry has improved greatly in recent years, many low-end companies have settled in the market, leading to saturation of the low-end machine tool market and the lack of high-end machine tools. In this way, the low-end machine tool industry has no technical support and can only fight price wars.

In today's rising raw materials, production costs continue to increase, and the profitability of machine tools is constantly being compressed. The advantage of low-end machine tool companies is the low price. However, blindly playing the price war will only affect the industry’s passion for research and development. It is the collapse of a large number of companies, which may even cause losses in the entire industry, disrupt the market order, seriously damage the development of the machine tool industry, and endanger the entire economic environment, leading to the industry. Recession.

In order to make up for the loss caused by the price reduction of their own products, some companies cut corners, used inferior products as qualified products to sell, and ultimately endangered the reputation of the machine tool industry in the entire region. They not only destroyed their own brands, but also brought the entire machine tool industry Into a dead end.

The price war not only harms the interests of itself and its rivals, but also hurts the interests of upstream and downstream suppliers. It also causes users to have doubts about the quality of products and after-sales service levels, thus distrusting them and leaving customers behind.

Price war is not a way to seize the market. To seize the big cake of the machine tool market, we must rely on high and new technology, carry out industrial upgrading and product structure adjustment, and constantly innovate in order to survive in this huge international tide.

Therefore, we must control the market, correctly guide the development of the market, avoid vicious competition, and ensure that the Chinese machine tool industry can develop soundly.