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With the investment plan for the country’s 4 trillion fiscal stimulus economy gradually unfolding, and the two revitalization plans for the automotive industry and the logistics industry have been introduced in succession, the industry generally believes that commercial vehicles will be driven more by the favorable factors of this round of policies. .
However, Ma Chunji, chairman and party secretary of China National Heavy Truck Group Co., Ltd., has not been optimistic. During the "two sessions" in 2009, he repeatedly stressed to the media that although benefiting the country's infrastructure construction and economic policies to stimulate domestic demand, China's commercial vehicle companies will usher in development opportunities, but after all, they need a start-up process, and only basic construction investment in place. All kinds of key projects to be implemented in full swing can form a real driving force for the commercial vehicle market.
“But now it seems that the entire industry is still not the case,†Ma Chunji said. “The negative impact of the international financial crisis still exists. There are still uncertain factors throughout 2009. Overall, the commercial vehicle market is still in In the low tide period, we cannot take it lightly, let alone be blindly optimistic. At present, corporate confidence and scientific decision-making are the most crucial.
Build a Risk Prevention System
In 2008, although the commercial vehicle market was directly affected by the international financial crisis, the sales revenue of China National Heavy Duty Truck exceeded RMB 50 billion, and the cumulative sales volume still reached 112017, and the market share reached 20.62%, continuing to be in the Chinese commercial vehicle market. Number one.
Can achieve such impressive performance in a depressed market environment, Ma Chun-chi believes that the main reason lies in two points, one is the company's persistent self-innovation ideas, the second is always adhere to the construction of a risk prevention system. When difficulties come, the latter's supporting role for enterprises is even more pronounced. “Why does China National Heavy Duty Truck Co., Ltd. be able to withstand financial risks this time? This is not a matter of overnight. Companies must prepare for long-term 'winter'. At any time, companies should be prepared to do both, develop with one hand, and guard against risks with one hand. â€
Ma Chunji exemplifies the example. For example, the listing of Sinotruk in Hong Kong reinforces the scientific nature of corporate decision-making because all foreign agreements require the signature of a lawyer to take effect; for example, with the deepening of the company's internationalization strategy, China China National Heavy Duty Truck hired a third-party international organization that controls risks. Every three months, it will evaluate the company's capital, costs, and operating conditions to prevent risks.
In fact, the so-called anti-risk system, in the view of Ma Chunji, in the final analysis, is to respect the laws of the market, seek truth from facts, and eliminate formalism to meet the vanity. Although the recent automobile market sales have rebounded, it does not mean that the risks are no longer. There are certainly opportunities in the crisis, but the opportunities will only be reserved for auto companies with long-term preparation.
Dealing with mergers and reorganizations with caution
In this "Car Industry Adjustment and Revitalization Plan", China National Heavy Duty Truck Corporation, as the only commercial vehicle company, was selected as the eight "national team" and became the government's key supporter and participant in the industry restructuring. This allowed the industry to reorganize China National Heavy Duty Truck Group. Strategy is full of interest.
Ma Chunji said frankly that the financial crisis has triggered deep structural adjustments and industrial upgrading, bringing good reorganization and development opportunities to the company. China National Heavy Duty Truck is willing to participate in the restructuring of the industry, and has never stopped discussions in this area. However, he also stressed that in the face of opportunities, enterprises should be treated more scientifically and make more cautious decisions. They cannot blindly adopt M&A measures. After all, the current financial crisis has not yet reached the bottom.
He told reporters: "The merger and reorganization must be considered from the long-term development of the company, and the country is so confident and supportive of China National Heavy Duty Truck Corporation. We can't live up to the expectations of the country and can only actively advance after making scientific analysis. It is very dangerous to benefit the sustainable development of the future. Enterprises must keep their heads clear."
As for the restructuring strategy of China National Heavy Duty Truck, Ma Chunji did not make much explanation, but he gave two directions, the first is to comply with industrial policies and market rules; the second is to combine the advantages of the company itself , Looking for complementary resources to become bigger and stronger, and absolutely not allow companies to carry the burden.
The policy promotes the practice of internal strength at the same time
In the macro background of protecting domestic demand and promoting growth, the automotive industry has been supported by the state for the first time to such a high strategic position. This undoubtedly encourages Chinese auto companies. However, it should be noted that the "Reinvention Plan for the Automotive Industry" issued this time does not seem to give individual support to commercial vehicles.
For this issue, Ma Chun-chi has his own point of view. He pointed out that although commercial vehicles are not listed separately in the revitalization plan, it does not mean that commercial vehicle companies have not received strong support from the government. In addition to the 4 trillion yuan fiscal stimulus investment plan mentioned above, which is conducive to the promotion of commercial vehicle demand as a means of production, the value-added tax reform reform that has been implemented nationwide since 2009 will be promoted by the reduction of car purchase costs. The willingness of related industrial companies to purchase commercial vehicles. Compared to passenger cars, production vehicles such as trucks can be recognized as production equipment, allowing companies to deduct the value-added tax included in newly purchased vehicles. This makes commercial vehicles more cost-effective and upgrade their industrial structure. Can benefit from VAT reform.
“Actually, the government’s current support has given us great confidence. This has a vital impact on our work throughout the year. But for companies, we must start from ourselves and expand our core competitiveness, including Network construction, quality management, research and development level, etc. Under the crisis situation, it is more important to upgrade the company's own skills than anything else," said Ma Chunji.
Opportunities for new rural construction
At the end of the interview, Ma Chunji also emphasized to reporters: Now, the “car to the countryside†in full swing seems to be focused on mini vehicle companies. However, for the commercial vehicle companies including CNHTC, the new rural construction work It is also a huge business opportunity.
In fact, the construction of a new countryside is not just building houses in a pure sense, but also changing the existing economic structure in rural areas and realizing an overall improvement in the level of rural economy. This means that supporting measures for related industries must be put in place. “You see that the safety facilities in rural areas are still very weak. There are no fire engines in many places. With the adjustment of the rural economic structure, these facilities will be in place.†He gave an example.
Although the new rural construction needs a long period of time for the commercial vehicle market, at least from the perspective of the company itself, China National Heavy Duty Truck has always focused on market deployment in urban and rural areas. Ma Chunji is very proud to disclose that it was only in June 2008 that the donation to the quake-affected areas in Sichuan and continued reconstruction after the disaster had already paid off. In the southwest market represented by Chengdu, although Sinotruk did not take a long time to enter, it was through reconstruction that it further expanded its market share in Sichuan, resulting in a significant increase in its brand image.
“The rural market has a huge consumer population, and the new rural construction will inevitably require a huge amount of work. Whether it is to solve the employment of rural populations or the demand for vehicles in the logistics market, commercial vehicle companies will gain favorable, and this will be a long-term sustainability. The promotion factor.†Ma Chunji’s phrase means that the construction of a new countryside will bring long-term sustainable factors to China’s commercial vehicle companies.
Ma Chunji: The only opportunity to prepare enterprises