Geely filed a lawsuit against the "Land Rover" trade judges

It is believed that Geely Group Co., Ltd. rushed to register the Land Rover brand, and Land Rover applied for the abolition of Geely's Land Rover trademark from the Trademark Review Board of the China Industrial and Commercial Bureau, but was rejected. To this end, the British Lu Hua Company sued the China Trade Evaluation Council to the court. Yesterday, the reporter learned from the Beijing Intermediate Court that the case had been officially accepted.

The plaintiff, the British company Luhua, claimed that "Land Rover" was the Chinese transliteration trademark mark of the company's well-known car brand LAND ROVER. As an automobile manufacturing company, Geely Group maliciously registered the “Land Rover” trademark in 1999, causing chaos in the economic order of the auto industry and consumer confusion over brand awareness. It is a legally prohibited act and should be revoked. British Luhua Company believes that it is wrong for China Trade and Industry Committee to refuse to cancel Geely’s “Land Tiger” trademark. It asked the court to order the court to revoke the “Luhu” trademark dispute ruling of China’s Trademark Review and Adjudication Board and order the Trademark Review and Adjudication Committee. Make a new decision. The court will start the trial on the same day.