· 60% of developed countries’ profits accounted for only 12% of China’s after-sales

The car market is the most important capital. The capital has the property of a wolf. It is extremely sensitive to the meat taste of the market and can be smelled far away. If the capital suddenly flows into a field, it can be judged that the wolf is coming, and there must be meat here. This phenomenon has been clearly verified in the automotive aftermarket. In 2014, the enthusiasm of capital for the aftermarket of the automobile was almost ignited overnight. Many entrepreneurs who had difficulties in financing and had been struggling to support it, within a month or two, the meeting of VCs filled the schedule. Various types of companies are involved.
In addition to what listed company Longji Machinery shares Che Yi An car network, listed company Delian Group invested in the establishment of a full-time subsidiary Shanghai Delian Information Technology Co., Ltd., SAIC Group Investment A station and other A-share listed companies joined the feast, the Internet Also in the car aftermarket, in the deep involvement of e-commerce, in 2014, car repair and maintenance companies and services are rapidly emerging, car wash, maintenance and other services can be enjoyed with a few clicks on the options in the mobile APP. The price of the store service.
Venture capital and e-commerce are optimistic about the aftermarket of the car because there is money to make and there is meat to eat. Although China's automobile production and sales still maintain growth, the automobile manufacturing and sales profits have entered the downward channel. In comparison, the automobile after-sales market with over 100 million car ownership has a strong growth momentum and a growing meat flavor. We know that a key factor in determining the market space after the car is the age of the car. The younger the car, the higher the dependence of the car owner on the 4S shop. At present, the average car age in China is about 4 years, which is the car consumption from the 4S shop. The critical period of inflow to the independent market. In addition, the complexity of auto parts, rising unit prices, and rising labor wages have led to an increase in the price of a single repair service, which has also increased the added value of the industry.
Seeing this trend, the rest of the account is good. According to estimates, in developed markets, 60% of profits are generated in the automotive after-sales service sector, but China's current service ratio is only 12%. Automobile aftermarket, such as automobile maintenance, spare parts replacement, refurbishment and beauty, used car trading, and dismantling of used cars, has huge market development space. In fact, in the above context, my automotive aftermarket is currently maintaining an average annual growth rate of 25% to 30%, which has become a dazzling profit growth point for the automotive industry. According to the scale of China's automobile industry and the number of car ownership, the market size of the automobile after 2015 will exceed 760 billion yuan, and this market will exceed 1 trillion yuan in the next five years. It is not surprising that such a large piece of meat attracts the capital to buy a wolf.
But no matter what, you fight for me to grab the problem. The person in charge of a home appliance business platform said that the remarkable feature of the market after the capital has entered the automobile market is “burning money, which is a local-style investment. When investors come to speak, how much money do I have to give you, how much do you have to kill me? Competitors. "The staking of the land, seize the opportunity, this is the initial idea of ​​almost all investors entering the automotive aftermarket. As for how to run this market in the future, no one has time to think about it. In fact, in a sense, the current way of capital competition has to some extent undermined the ecological environment of the post-market. For example, some O2O automotive aftermarket services projects, even the industry can not understand.
It is undeniable that capital investment, especially the participation of e-commerce, makes the original opaque market more transparent. The online payment is used to make the whole transaction cost lower. This is undoubtedly the standardization development of the traditional automobile aftermarket. Has a great promotion. However, the products and services offered by car owners in the aftermarket are diversified and non-standardized. No matter what mode, online competition and innovation are only part of it, while offline services and docking are the decision of a new business model. The key point of whether you can go further. What is the fundamentals of offline services? Is the quality of service. Leaving this fundamental support, everything is no good. In other words, it is most important to make a difference in the automobile aftermarket. As one investor said, “With the roots under the line, the branches and leaves on the line can flourish.”
From the data point of view, the current car service website is usually short-lived, concentrated in two to three years, but also undergo a phase-out screening period. In 2015, for the related companies in the automotive aftermarket, it is undoubtedly necessary to actively change the traditional concept of channel as the king, subvert the operation mode of the channel, and use the existing offline resources as a carrier to create their own Internet e-commerce service model. .

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