·In August, the auto market climbed out of the low season and regained the uptrend

After the off-season in July, the car market in August slowly climbed from the bottom. According to the data of domestic passenger car production and sales released by the National Federation in August last week, the domestic passenger car production in August was 1,483.7 thousand, an increase of 0.9% and 6.7% from the previous year and the same year-on-year; passenger car sales were 1,143,100, the chain ratio The increase was 8.2%, an increase of 9%.

At the end of August, the car market is now a small climax

In the August auto market, which was just out of the market atmosphere of inertia in July, the retail volume and the year-on-year growth were both low. However, in addition to the slowdown in the development of the micro-bus market, all other models have maintained a positive growth. According to analysts at the Federation, the wholesale market in July was lower than expected, but the production was super strong and the auto market saved momentum. This power has not been released in the first two weeks of August, but the passenger car market climax in August at the end of the month, which makes the market sales increase, which is in line with market fluctuations.

With the help of the power of Chengdu Auto Show, the new models of major automakers debuted in advance in August, which also brought growth momentum to the domestic auto market. Although many car companies put high temperature holiday in August, due to the increase in inventory and dealer inventory, the impact on the August auto market is small.

Affected by the low season of traditional sales, dealers continued to increase their incentives in the first half of August, and the overall market transaction price hit a new low. According to the latest auto market price analysis report released by the automotive industry research company Wilson, small cars (Class A), medium-sized cars (B-class) and SUV market have significantly increased discounts to cope with market pressure.

According to the association, the monthly growth rate of the auto market has declined slightly for three consecutive months. As a leading index, the automobile shows that there is still downward pressure on China's GDP. This is not an internal problem in the auto market, but the macroeconomic trend determines the car. The market growth rate for half a year.

"Golden Nine" market peak period

September has always been a small peak in the passenger car market for the whole year. In addition, the purchase of new energy vehicles will be exempted from purchase tax on September 1 this year, and the highway tolls for passenger cars will be exempted during the 11-day holiday. Therefore, the industry has great expectations for the “Golden Nine”, and the car companies also want to create new achievements in the peak period of this market. In addition, at the end of the third quarter, car sales promotion and pressure storage are inevitable, so the association will expect September. Wholesale sales will be higher, but due to the significant negative growth in passenger car exports, the year-on-year wholesale growth rate of passenger cars this year will be slightly lower than the growth rate of terminal sales.

The Association also said that the purchase of new energy vehicles by the users of the currency for purchase, after the implementation of the exemption of the purchase tax policy in September, there will be a centralized release, which will set a new record for new energy vehicles monthly sales in September. According to the statistics of the complete vehicle certification of motor vehicles, China's new energy vehicles produced 5,191 vehicles in August, an increase of nearly 11 times. From January to August this year, a total of 31,137 new energy vehicles were produced, a year-on-year increase of 328%.

Strong and strong

Judging from the sales rankings of narrow and generalized passenger car companies in August, FAW-Volkswagen, Shanghai Volkswagen and Shanghai GM still occupy the top three in the list, and this situation has been maintained for a long time. Moreover, the leading edge of the top three, there is an increasing trend. The strong and strong situation is still obvious. Self-owned brands, such as Chery Automobile, Great Wall Motor, Geely Automobile, BYD, etc., are like a flash in the form. Apart from SAIC-GM-Wuling, only Changan Automobile is on the list. After experiencing the “11 consecutive declines” of its own brand, its own brands will continue to decline year-on-year in August.

According to relevant data, FAW-Volkswagen sold 144,688 vehicles in August, with a market share of 10.5%. Among them, the sales volume of Volkswagen brand models was 104,073 units, and Audi continued to lead the domestic luxury automobile brand, with a monthly sales volume of 40,614 units. Since March of this year, FAW-Volkswagen has won the single-month sales championship for six consecutive months. In terms of cumulative sales, FAW-Volkswagen has exceeded the million mark in the first eight months of this year, and continues to occupy the first position in all car sales rankings.

In addition, Ford China's total sales in January-August this year was 7,17,537 units, a 30% increase compared with the first eight months of 2013. Ford sold 77,506 vehicles in China in August, up 9% from the same period last year. Ford's passenger car joint venture Changan Ford sold 60,306 vehicles in August, up 13% year-on-year; in January-August this year, sales exceeded 500,000 units, reaching 522,394 units, up 33% year-on-year.

In terms of Japanese automakers, Nissan Motor Co., Ltd. announced that it sold 85,500 vehicles in the Chinese market in August, a slight decrease of 0.7% year-on-year. Honda Motor's domestic sales in China in August was 52,513 units, down 5.47% year-on-year. Toyota Motor said that its sales in China in August were about 78,500 units, an increase of 8.9% year-on-year. Mazda sold 15,787 vehicles in China in August, a year-on-year increase of 24.9%.

Honda's sales decline, mainly due to the collapse of Lingpai and CR-V sales. While Toyota relies on the growth of the new Corolla, it is expected that Ralink will also contribute to Toyota's sales growth in September. Mazda’s sales in China climbed, mainly because Artez and Angkeira were hot.

Although the cumulative sales this year are higher than the same period last year, it is difficult for Japanese cars to achieve the full-year target, especially Honda. However, the new Japanese car products have accumulated a strong recovery momentum, and the market outlook should not be underestimated. (

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