Analysis of the Main Changes of GM Group's Domestic Vehicle Sales in China since 2008

Sub-brand sales analysis

According to the sales data collected by Gasgoo.com, from January to May 2011, the sales volume of GM Group's domestic passenger vehicles in China was 517,000 units. The sales of its three major brands, Buick, Chevrolet and Cadillac, accounted for 51.3% respectively. 48.1% and 0.6%.

In the past three years (2008-2010), sales of the Chevrolet brand as a percentage of the General Group continued to rise, rising from 41.9% in 2008 to 42.3% in 2009, and by 2010 it increased to 49.7%. Raising the sales ratio of Chevrolet is one of the strategic objectives set by Shanghai General Motors. In 2005, Shanghai General Motors proposed a strategic goal of increasing Chevrolet sales ratio to 60%. It is expected Chevrolet will continue to increase its share of GM.

The proportion of Buick brand sales continued to decline in 2008-2010, from 57.5% in 2008 to 57.3% in 2009, and then to 49.9% in 2010. Among them, Buick sales in 2009-2010 increased by 57.6% and 23.5% respectively year-on-year to 440,000 units and 543,000 units, which were both lower than the average growth rate of the group (58.3% and 41.9%).

In the three years from 2008 to 2010, the sales volume of Cadillac decreased from 0.5% to 0.4% and then increased to 0.5%, with the proportion remaining unchanged. Its sales volume increased from 2,623 units in 2008 to 3,056 units in 2009, and increased to 5,200 units in 2010. In January-May 2011, sales volume has completed 3,157 units.

Analysis of sub-model sales

Judging from the sales volume of the GM Group's domestic models, the models that sold more than 100,000 cars in 2008-2009 were Excelle and Lefeng. In addition to Excelle (222,000), the sales volume exceeded 100,000 in 2010, and Cruze and New Sail III were added. The three models of the car and the new LaCrosse, while sales of Le Style fell below 100,000 to 85,000 vehicles. The highest sales volume in each year since 2008 was Excelle, and in 2009 sales reached a record high of 241,000 vehicles.

From January to May this year, GM’s models sold more than 42,000 vehicles, equivalent to an annual rate of more than 100,000 vehicles. In addition to Excelle, Cruze, the new Sail sedan, the new LaCrosse and music style, there are Yinglang GT.

From the evolution of the GM Group’s main sales model, we can see the following features (but not limited to):

1, the main model for the group's effectiveness for a long time, such as this statistical time, Excelle has been the first main sales model of the General Motors.

2. The replacement or new models and other new models introduced by GM are developing rapidly. If Yinglang GT (can be regarded as the 2010 Excelle) is listed in 2010, the sales volume has been accumulated to 86,000 units by May 2011; the new LaCrosse has already entered the top five models of GM sales in the second year of its listing; and there are new Sail IIIs. In 2010, it was listed in the top five in the year of listing and ranked third.

3, Buick brand adhere to the main high-end models, while the Chevrolet mainly low-end models. Among the above-mentioned main models, Buick's new LaCrosse and New Regal are Class B cars, Excelle and Yinglang GT are Class A cars, Chevrolet Cruze is Class A car, new Sail sedan and music wind is A0 class.

4. In addition to cars, MPV is also a growth point for GM Group. In the MPV market, Shanghai GM ranks among the top three sales. From January to May this year, Shanghai General Motors sold 31,000 MPVs, ranking second in China's domestic MPV car companies.