2018-2020 Time-of-use lease of new energy vehicles will usher in development "wind outlet"

With the widespread use of mobile Internet technology and the promotion of new energy vehicles, shared cars have developed rapidly in first-tier cities and have begun to expand into second and third-tier cities. As a fashion and green travel mode, new energy-sharing vehicles (new energy vehicles are leased by time) are increasingly welcomed by many young consumers.

Analysts pointed out that the lease of new energy vehicles on time, as an operating and business model for shared vehicles, will be the next outlet for the sharing economy, 2018-2020 will be the key period for the development of the industry. With the deep influence of the Internet on the traditional car rental industry, the popularization of big data, cloud computing, and car networking, the demand for the consumer market is growing strongly, and the time-of-use leasing of innovative business models will become the next unicorn industry. The intelligent mobile self-driving travel service platform represented by the treasure driving behavior represents the sunrise industry of “Internet + travel”, and there is great development and imagination space in the future.

Temporary leasing of new energy vehicles is the next outlet for the sharing economy

With the "Internet Plus" extending to various fields, sharing travel has become the most active area for the development of the shared economy. Time-share leasing is a new type of short-term rental travel mode, which has an advantage in terms of price and flexibility of use compared to traditional taxi and special-purpose travel modes. Looking ahead, time-shared leasing will follow the trend of travel and will strongly promote the development of the shared economy market.

The "2016-2017 China Internet Cars Time-share Leasing Market Research Report" issued by China Media Consulting Co., Ltd. shows that in 2016, the scale of China's Internet car time-sharing leasing market reached 430 million yuan. It is estimated that by 2020, the overall market size will reach 9.28 billion yuan. According to data released by Analysys Analysys, as of the first half of 2017, the number of active users in China's automobile time-sharing leasing market has reached 2,063,300, an increase of 10.53% compared to the previous period. Consumers gradually increase the acceptance of time-sharing leases, and business models are maturing. The "breakout" signs began to appear.

Analysts believe that with the gradual maturity of the sharing economy model and the improvement of new energy vehicle technologies, the automobile time-sharing leasing market will continue to grow at a relatively rapid rate from 2018 to 2010. The time-sharing leasing of automobiles improves the efficiency of resource allocation, which not only saves consumers' travel costs, but also makes urban traffic travel more convenient and efficient. Under the influence of low-carbon and sharing ideas, it will bring great changes to the way the city travels. Variety.

Time-sharing lease of the New Deal, the industry development ushered in new opportunities

On February 13, 2018, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the National Development and Reform Commission and other four ministries jointly issued the "Circular on Adjusting and Perfecting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles." The New Deal raised the threshold for technical requirements, and the subsidy amount was also based on Differentiating files, subsidizing subsidy, and promoting the optimization of industry from "quantity" to "quality". As a dominant model in the time-shared leasing market, the new energy model will encourage new energy vehicles to be high-end and shared, support enterprises with leading technological advantages, and be conducive to the healthy development of the new energy vehicle time-sharing leasing industry.

On August 8, 2017, the Ministry of Transport and the Ministry of Housing and Urban-Rural Development formulated the Guiding Opinions on Promoting the Healthy Development of the Automobile Leasing Industry. The policy clearly stated that “encouraged the orderly development of time-sharing leasing” and supported car time sharing. Leasing of innovative models, time-sharing leasing with policy guidance and support, undoubtedly gave the industry a shot in the future "strengthening agent."

In October 2017, cities such as Shenzhen, Guangzhou, and Chengdu also successively issued policies concerning time-shared leasing of automobiles. On October 26, Chengdu Municipality officially implemented the Guiding Opinions on Encouraging and Regulating the Development of New Energy Vehicles by the Time-shared Leasing Industry, and clarified that by 2020, the city will form a time-sharing rental service network for new energy vehicles covering a wide range of services, reaching 5,000 service outlets. A total of 20,000 charging piles are available. On October 27, 2017, the Guangzhou Municipal Transportation Commission issued the “Guiding Opinions on Soliciting the Healthy Development of Sharing Vehicles (Time-shared Leasing) in Guangzhou City” and stated that it encourages the use of new energy vehicles for the development of time-sharing leases. New energy time-sharing vehicles should be gradually updated to new energy vehicles.

Experts stated that the time-share leasing of China’s autos is still in its infancy and the market size is limited. The reason why all regions have introduced policies to regulate and encourage both sides is due to the current shortage of transportation resources in large and medium-sized cities. It is difficult to govern the “urban disease”, so it needs to be standardized and guided; on the other hand, in the long run, the rational use of time-sharing leasing will help reduce the individual’s willingness to buy cars, and it can alleviate the private car ownership of the city to some extent. The increase in volume and the occupancy of road resources are an efficient and convenient vehicle model for urban traffic.

New energy vehicles promote the future development of time-share leasing

In recent years, the automotive industry is moving toward the trend of electrification, intelligence, network integration, and sharing, which also makes the time-sharing leasing model of automobiles highly favored by capital. At present, over 90% of the time-shared leasing market in China is new energy vehicles. The main reasons are:

First, the driving and operation of new energy vehicles is simple, and intelligent network integration facilitates smart sharing;

Second, policy encouragement is large and there are few license restrictions. Almost every city has procurement indicators for new energy vehicles, which will facilitate market promotion.

Third, the trend of motorized vehicles, the explosive growth of domestic charging piles, is becoming more and more intensive in some cities.

Analysts pointed out that the new energy model, as the absolute dominant model in the time-sharing leasing market, brings important development opportunities for car sharing travel. The point in time of leasing into the Chinese market is exactly the period of rapid development of new energy vehicles in China. New energy vehicles are more economical and environmentally friendly than fuel vehicles in terms of cost of use. The coverage and popularization of time-shared leasing in vehicles will not only promote new energy vehicles, but also make people's travel modes more diversified and more convenient.

Time-sharing leasing industry will deepen development and industrial interconnection will create a benign ecosystem

It should be pointed out that there are many restrictive factors in the development of time-shared leasing, such as the distribution of parking facilities and charging piles, the unfamiliarity of consumers with time-sharing leases, and the concept of traditional car use, which restricts the industry. The deepening of development.

The development of time-shared leasing industry is a long way to go. China's largest smart mobile self-driving shared travel platform, Baojia Travel, builds an integrated service platform for the integration of operators, charging infrastructure, and parking resources from the perspective of platform infrastructure construction. The automobile sharing economy model is gradually moving toward depth. Traveling through SaaS cloud services, ERP system services, big data services, and platform traffic services, Treasures and Trips brings more development momentum to industry chain partners, provides technical services for vehicles of various brand operators, promotes industry interconnection and interoperability. Improve service experience and create a benign ecosystem for sustainable industrial development.

At present, the shared travel market has gradually matured. Both vehicle manufacturers and Internet companies have deployed one after another and the scale of vehicles has gradually expanded. In the next two years, shared auto companies will further deploy and deepen their businesses and compete for second and third-tier markets. The time-sharing of vehicles has become another major outlet for the sharing economy and Internet use. The period from 2018 to 2020 will be a critical period for development. The development of the industry is worth looking forward to.